Goody’s Powder: Ride With Dale Jr.

Goody’s Powder and Nascar’s Dale Jr. have been a powerful marketing duo for years. We built the microsite for their most recent promotion on the Django Platform, giving participants a chance to win a ride with Dale Jr. by watching a promotional video and answering certain questions — answerable only by watching, the campaign rewarded interactivity, and the more sharing on social media the user did, the better their chances of winning.