Campaign Case Study

Grandma’s Molasses Cookie Exchange Recipe Contest

Case Study

Our Task

The focus of the campaign was to launch National Cookie Exchange Day (a food holiday we created) and acquire new cookie recipes to feature on Grandma’s Molasses’s Facebook page & website.

Our Strategy

We kickstarted the recipe contest/recipe sharing campaign by featuring 12 original blogger-procured recipes. The bloggers drove broad awareness and traffic to Grandma owned media channels. We further drove awareness via multi digital channel ad buys, recipe video production and distribution, and additional blogger outreach & promotion.

The Results

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SECURED EDITORIAL

Total blogger featured recipes: 12
• Estimated impressions procured through blogger promotion: 1,150,000

ENGAGEMENT STATS

• Total Facebook fans gained: 10,566
• Total Twitter followers gained: 62
• Total blogger outreach on-page
social engagement: 7,195

TOTAL IMPRESSIONS

3,250,000+

Total Facebook Fans Gained

Total Twitter Followers Gained

Total Blogger Outreach On-Page Social Engagement

Total Impressions

STRATEGIC THINKING

We base our integrated planning around four key factors:

  • The business goals and objectives of the client/brand
  • The target audiences which will best deliver on those goals and objectives
  • The key messages that need to be marketed and received
  • An understanding of the channels and tactics that are currently working for the client

BLOGGER RELATIONS, & MEDIA PLANNING

We ensure your most important brand and product messages reach and resonate with existing & prospective customers. Through smart ad buys and influencer blogger outreach, we exceed KPI targets, starting with online and B&M sales, focused brand engagement metrics, and lead generation.

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