Little Remedies: Little Rescues

The Little Rescues campaign was a promotion PAi put together recently for the Little Remedies brand encouraging Moms to post hash-tagged baby care questions on social media and enter into a contest with a chance to win a personal “Little Rescue” — the campaign substantially increased social media activity and helped launch the successful new “Tips & Tricks” blog (which PAi also recently built on the Django platform), along with the popular new “Video Tips” page, all of which serve to extend interest in the Little Remedies brand via steady streams of hyper-informative and up-to-the-minute content marketing.