It’s about working together for the image you want for your company, your products, and your services. It’s about success.
At Promotion Associates, Inc., it’s about the art and science of style and substance. Marrying entertainment and execution. Finding fresh creative directions and innovation approaches. It’s not merely attracting attention. We seek to inform, educate and motivate with bold quality statements. It’s about making vivid connections to your customers.
We strive to pique curiosities. Stimulate interests. Generate immediate excitement and top-of-mind awareness while building long-term customer loyalty. It’s about developing relationships with people you can trust. People who come through for you time and time again. It’s about feeling secure in their knowledge and scope of abilities, and never having to doubt their veracity of their commitment.
I’ve had the privilege of working on both the “Client” side as well as the “Agency” side to gain a dual perspective. As a “people pleaser”, Agency life suited me best. I gravitated to challenges and took pride in achieving the impossible. I can’t tell you how many times I drove to the FedEx terminal at JFK airport to meet a deadline or fulfill a promise.
As time went on, I liked spending time with clients and developing long-term relationships and friendships. This lead me to new business development and I thrived on the trill of earning new business. The natural progression was to do it for myself instead for someone else. An uncertain leap of faith lead me down a bumpy road but helped me embrace my entrepreneurial spirit. After nearly 25 years, I still wake-up excited for work and ready to prove myself one project at a time.
In 2000, my roommate came home and told me to check out this search tool called “Google” — it was really cool and even then you could find almost anything. Admittedly, this was the beginning of an internet habit. Bush was installed by the court, the buildings fell — I started tinkering online full time. I enjoy building things that work seamlessly and powerfully — to deliver messages, build market share, accomplish tasks more efficiently, and plain have fun. Strong expertise in a wide array of programming languages and platforms allows me to see the big picture for PAi clients, to deliver products and experiences that strengthen consumer commitment, whether that consumption be of a product, an idea or a game.
Creative Director / Lead Designer
Born into the world of advertising and design ( I was an extra in a Twinkie commercial when I was 4), I memorized Pantone colors before I knew how to add or subtract.
I’ve been a designer my whole life.
First as a special effects fabricator and Industrial Designer, then a Creative Director.
I cut my teeth at New York Creatives in Manhattan before moving on to Promotion Associates. Where I’ve been fortunate enough to conceptualize, design and direct everything from local radio spots to regional ads to national television commercials for a variety of different clients.
For me, designing is not just a job or an assignment. It’s way to look at and reevaluate the world around you.
Everything has a composition and a flow. A story in a newspaper. An advertisement in a magazine. A website. The cadence of a story told among friends. The way flowers line a walkway. What we do is assess all the variables, and create art.
I believe that without a fundamental understanding of design principles, no amount of drop shadows or beveled text will capture the essence of your brand and place it ahead of the rest.
…that being said, there’s nothing like a good drop shadow.
Except maybe a nice gaussian blur.
When not behind my desk, I spend my spare time working in my yard, petting as many dogs as possible and trying to see as much of the country on the back of a motorcycle as my wife will allow.